World Bank Podcasts

Spotlight: Soap Opera for Social Change

March 10, 2014 - Can soap operas educate TV audiences on personal finance issues? Researchers at the World Bank did the test: They integrated messages on personal finance into 2 episodes of South Africa's famous "Scandal!" soap opera. The results was stunning: debt mediators were flooded with calls by people who sought advice on similar issues. neither hosts nor alters podcast files. All content © its respective owners.