World Bank Podcasts

Spotlight: Soap Opera for Social Change

March 10, 2014

http://www.worldbank.org/financialinclusion - Can soap operas educate TV audiences on personal finance issues? Researchers at the World Bank did the test: They integrated messages on personal finance into 2 episodes of South Africa's famous "Scandal!" soap opera. The results was stunning: debt mediators were flooded with calls by people who sought advice on similar issues.

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