World Bank Podcasts

In Nigeria, Changing Behavior Through Entertainment Television

Feb. 23, 2017

Can a soap opera change lives? In Nigeria, the MTV drama, Shuga, is encouraging young people to get HIV-tested and reduce risk-taking, according to a new study by economists Abhijit Banerjee, Eliana La Ferrara and Victor Hugo Orozco-Olvera. In this podcast, Banerjee and Orozco explain why “edutainment” – the combination of entertainment and education - may be the best way to motivate people to change their behavior and to tackle development problems, such as HIV/AIDS.

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