April 30, 2019
In this month's episode, we talk about ISNI, the International Standard Name Identifier. It's an identifier with potential in the supply chain for your trading partners and as a marketing tool. Tom Richardson, Bibliographic Manager at BookNet Canada and Kendra Martin, Marketing Administrator at Dundurn Press (https://www.dundurn.com), join us to shed light on how ISNI is and isn't being used. (Find the transcript here: https://www.booknetcanada.ca/blog/2019/4/30/podcast-isni-the-dream-identifier)
