Perpetual Traffic

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Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part One)

Feb. 14, 2025

Super Bowl ads aren’t just commercials—they’re a cultural moment, a case study in brand impact, and a $7 million gamble for 30 seconds of airtime. In this episode, Ralph and Lauren break down the best, the worst, and the most effective ads from this year’s game. From Wanda Sykes flipping the script on shock marketing to Tom Brady’s Duracell-powered longevity, they chat about what worked, what flopped, and what brands should do after the big game to keep the momentum going. Whether you’re here for the ads, the strategy, or just to hear Ralph admit that Lauren might be funnier than him, this one’s for you. Stay tuned for part two coming soon!

Chapters:

  • 00:00:00 – Perpetual Traffic Enters the Chat
  • 00:00:47 – Football? Or Just an Ad Delivery System?
  • 00:03:42 – Why Super Bowl Ads Are Basically the Oscars for Marketers
  • 00:04:08 – Kendrick Lamar, X’s & O’s, and a Halftime Show Divided
  • 00:06:19 – Shock, Awe, and Millions of Ad Dollars at Play
  • 00:08:56 – The Most Talked-About Commercial (Hint: Boobs & Wanda Sykes)
  • 00:12:33 – Did Novartis Just Win the Super Bowl? Or…?
  • 00:17:18 – Post Malone, Shane Gillis & Bud Light’s Redemption Arc
  • 00:20:43 – NASCAR's Big Swing & The Demographic They’re Betting On
  • 00:26:29 – Tom Brady, Duracell, and the Most Unexpectedly Brilliant Ad
  • 00:28:57 – Wrapping It Up: The Ads That Worked, The Ones That Flopped

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