Selling Your Agency for $10M+: The Untold Obstacles Revealed with Chris Martinez

May 9, 2025

Ralph and Lauren sit down with Chris Martinez—founder of Bloom Partners and architect behind Agency Freedom Live—to expose what’s really wrong with the digital marketing agency space. With over a decade of experience, Chris shares hard-earned lessons on how bloated promises, shallow metrics, and lack of accountability are destroying agency reputations. If you're tired of BS and ready to scale your agency the right way—with real metrics and leadership that delivers—this episode is your roadmap. Discover how to stand out in a sea of scammers, earn client trust, and transform chaos into clarity.

Chapters:

• 00:00:00 – Kicking Off with Ralph & Lauren: You’re Not Gonna Want to Miss This One
• 00:01:17 – Meet Chris Martinez: The Agency Leader Disrupting the Status Quo
• 00:01:51 – Why Most Agencies Are Broken (And What Needs to Change Now)
• 00:06:12 – The Numbers That Actually Matter If You Want to Scale Profitably
• 00:11:58 – How to Stop Wearing Every Hat and Build a Real Team
• 00:13:46 – Losing Clients? Here's What That Really Says About Your Agency
• 00:17:57 – When Emotions Hijack Business: How to Lead with Data and Discipline
• 00:18:48 – The Brutal Truth About Underperformers on Your Team
• 00:20:24 – Don’t Skip This: The Power of Job Clarity and Measurable KPIs
• 00:21:12 – Want Accountability? It Starts at the Top (Yes, That Means You)
• 00:24:02 – Your Clients Aren’t Off the Hook: How to Hold Them Accountable Too
• 00:26:39 – How to Audit Your Business and Set Profit-Driven Goals
• 00:30:27 – Limited-Time Offer: How to Get Exclusive Access to Agency Freedom Live
• 00:33:42 – Final Mic Drop: What It Really Takes to Build a Scalable, Respected Agency

LINKS AND RESOURCES:

• Agency Freedom Live
• CALLING ALL 7-Figure MARKETING AGENCY OWNERS...
• BLOOM
• Get Your nCAC Calculator Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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