All Things Video

YouTube's Approach to Anti-Piracy: The Strengths and Limitations of Content ID

Aug. 9, 2016

In this episode, we learn about Content ID, YouTube's digital fingerprinting system to help creators and content owners protect their intellectual property. We explain the technology's fundamental mechanics, including the creation of reference files for automated matching, the application of policies (block, track, or monetize), and the dispute resolution process. We also assess the inherent limitations of Content ID and other digital fingerprinting solutions and emphasize the importance of manual claiming to complement automated matching. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world's leading video networks and next-generation media companies. OUR SPONSOR This episode is brought to you by Feldspar Ventures, an incubator studio that transforms early stage media properties into multi-medium entertainment franchises. Their team is passionate about transforming a creator’s vision into reality and commercial success. To learn more, visit feldsparventures.com.

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