May 25, 2017
Tony Delmercado is the Co-Founder & COO of Hawke Media, an LA-based month-to-month marketing agency. Prior to Hawke, Tony explored several different careers and entrepreneurial ventures – from selling his local lawn-mowing business at age 17 and pursuing architecture to managing a nonprofit and aiming to reinvent the music business. In this episode, we discuss what makes a successful marketer and how brands can harness the power of online video to tell their story. Tony shares his belief that quantity and quality are not mutually exclusive, explains the evolution of the e-commerce industry, and comments on the fact that video platforms and audiences are simultaneously pushing for longer content experiences and shorter ad formats. Finally, Tony offers predictions about the future of shoppable video, augmented reality (AR) revolutionizing the retail shopping experience, and advancements to multi-touch attribution for online marketers. Host: James Creech ABOUT THE SHOW All Things Video is a podcast...
