Recode Media

How to pay for serious journalism (Clara Jeffery, editor in chief, Mother Jones)

Sept. 7, 2017

Mother Jones Editor in Chief Clara Jeffery talks with Recode's Peter Kafka about how the progressive magazine made its business model work on the web, with more than $15 million in revenue per year. Jeffery says the media put itself in an economic crisis by ignoring the business side of its work and argues that the best way to fund "stuff that's not just cat videos" is to ask readers and viewers for donations. She also reflects on how journalism has changed since Donald Trump won the presidency, why she still blames Facebook and Twitter for helping him win and why she's skeptical of media companies "pivoting to video."

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