July 18, 2016
Evan Greene is the Chief Marketing Officer (CMO) of the National Academy of Recording Arts and Sciences – otherwise known as the Grammys. In this episode from the Banff World Media Festival, he gives budding musicians and filmmakers some valuable tips on establishing your place in your chosen art form. And, as we’ve heard from other guests, it’s all about "the story". The story that is shared in each song reveals a bit about each artist. The more listeners identify with those stories, the stronger the connection between audience and artist. The authenticity of these stories is often the gateway to longevity in the business and leads to the creation of generations of fans. Think Bruce Springsteen, Paul McCartney and Bob Dylan. Ask yourself what you bring to the table when you are seeking some level of representation (agent, manager, record label) or the next step up in your individual stairway to stardom. Evan Greene’s career is built around the marketing and promotion of the annual Grammy Awards. He does that by sharing the stories of the various artists that are nominated. He also works year round to support his own client base and that would include all music fans and the music industry as a whole. Listen carefully. There are valuable lessons in this interview for everyone … whatever your creative career path. You can learn more about The Grammys at: www.grammy.com Subscribe to the free Monetizing Your Creativity podcast: itunes.apple.com/ca/podcast/monet…d1082894462?mt=2 While you're there, please leave your comments and suggestions for future episodes. We love your feedback! Or search for Monetizing Your Creativity on Stitcher, Google Play Music, Overcast or your other podcast app. SoundCloud: www.monetizingyourcreativity.com Follow us on Instagram: @monetizingyourcreativity www.instagram.com/monetizingyourcreativity