Oct. 2, 2016
How often do you as an artist contribute in practical ways to the success of other artists? And how will those supportive activities contribute to your own success, generate revenue for your business and fuel your own creative output? In this episode, Marvin is on the move in Montreal with custom guitar maker for the stars, Michael Greenfield. Marv tours the workshop of this musician and craftsman who has created unique instruments for some of the outstanding musical artists of our time. Michael shares the story of how Keith Richards of The Rolling Stones became a return customer! Michael also describes the challenges of keeping a business alive with such a narrow niche of purchasers of his high-end instruments. Agreements with artists regarding their support for his business as well as opening his workshop several times a year for well known musicians to play small informal concerts are among the marketing strategies Michael uses. And how does your own approach to your creative business resemble a freight train? Michael Greenfield explains. All you have to do is listen. You can learn more about Michael at www.greenfieldguitars.com Subscribe to the free Monetizing Your Creativity podcast: itunes.apple.com/ca/podcast/monet…d1082894462?mt=2 While you're there, please leave your comments and suggestions for future episodes. We love your feedback! Or search for Monetizing Your Creativity on Stitcher, Google Play Music, Overcast or your other podcast app. SoundCloud: www.monetizingyourcreativity.com Follow us on Instagram: @monetizingyourcreativity www.instagram.com/monetizingyourcreativity
