July 16, 2019
Be honest. Do you think about your listener every single show? You should! It’ll make your podcast better and it’ll be better for business.
If you’re new here, let me clarify. I subscribe to the idea that podcasting should be listener-centric. Meaning - everything on and about the podcast is for the listener.
There are no exceptions. Well, unless you want to suck. In which case, my show is not for you.
If you are podcasting for business, this is especially true because when you serve your listener, you serve your business. I explain this little bit of logic in this episode but let’s assume you’re on board with being listener centric and you’re ready to start serving your audience.
Here’s how to be sure that each episode serves your listener.
If you’re not serving your listener, you’re serving yourself. Who wants to listen to that?
I really can’t say this enough. If you’ve got a podcast that you are using as a way to grow your authority, build your ‘know, like, and trust’ factor, or introduce the value of your products, you HAVE to focus on your listeners needs first. Otherwise, it’s just a commercial and we all know what people with commercials.
If you found this 5 minutes useful, imagine what 15 minutes of my uninterrupted time answer your question about your podcast would be like. Bonanza! And, it’s free! Double Bonanza. What are you waiting for? Click here to book your free 15-min. coaching session.