April 21, 2020
I don’t want to alarm you, but you might be letting your listeners down. They’re not mad...just disappointed.
Promises, promises, promises. Your podcast should be built on them. Or, rather on one in particular. And that promise should be repeated like a pledge to your listeners in your intro every episode.
So, what does it take to perfect your promise? In this episode, I help you understand why you need a promise, what it should consist of (and what it shouldn’t) and how staying committed to it will result in your podcast boosting your authority.
The first step is to determine what’s going on with your promise right now. Does your current intro have a promise? Do you tell the listener how listening is going to help them? If you have a promise - assess it and if you don’t have one GET ONE!
If your podcast is a marketing tool for your business (a way to increase your authority, expand your reach, and make sales easier) then you want your podcast promise to be aligned with your business. There’s no point in promising to give listeners great ideas for date nights if you’re a divorce lawyer… unless your ideas really suck.
When we work with clients to develop their podcast from scratch, we spend a lot of time talking about the promise. It has to encompass who your ideal listener is, why they’re listening and what you want them to do after they listen.
And, it has to be wrapped up in a neat little sentence that you say in your intro. Every. Show.
But, watch out because you don’t want to over-promise. You have to be able to deliver on your promise every time.
So, how do you get it just right?
Take a clue from your business. What problem do you solve? What transformation do you facilitate? What outcome do you help your clients achieve?
Chances are, your podcast offers up little pieces of these - small baby steps moving the listener toward that desired outcome.
That is what the listener will get out of listening. And that is how you can begin to structure your promise.
You can’t just tell them what’s in the show, you have to tell them what’s in it for them. What will they get out of it?
You can’t just promise to share insights or tips or inspiring conversations, you have to promise that listening will get them closer to that thing they want… that desired outcome, transformation or goal.
An exercise I share in this episode inspires you to keep digging until you fully understand what that is.
Your promise could (and should) impact the content of your show. If you want to be an authority figure in your niche, you have to deliver the goods to your listener every show.
If you’re not doing that, then I think your show doesn’t hold much promise.
And, yes, your promise can change. If you are pivoting your show or just finessing it, make sure your promise reflects the new direction.
I just changed my promise to more closely align with my business as a coach (and podcast developer) and with the clientele that I want to work with.
My promise is to deliver one actionable tip so you can grow your authority as a podcaster and convert more sales with ease. I know that’s what you want. It’s what you need. And, I’m committed to delivering that every show and in my business.
If you’d like some help crafting your promise, book a free 15 minute coaching call with me. It’ll be great. Promise!