Just the Tip from Your Podcast Performance Coach

108 How to Use Storytelling Effectively in Your Podcast

June 30, 2020

Are you shoving facts and figures down your listener’s throat? Are you blathering on about yourself and failing to make a connection? 


Stories to the rescue! 


In my last episode I explained why stories are such a powerful way to connect with your listener on a deeper level and worm your way into their memories. If you haven’t heard it yet, *spoiler: science. 

Getting yourself and your podcast embedded in your listener’s memory will help with recall and make you seem more like an authority on the subject. These are good things. 

So, how do you use storytelling effectively in your podcast? There are probably a million ways. But, I promise you a 5-minute podcast so I’ve boiled it down to 4 key styles of storytelling that I have seen work really well in podcasting. 


Here they are - 4 Storytelling Styles for Podcasting:

1. Simple and Short Success Stories 

These stories are used as examples to make your point. 

2. Belief Busting Stories

These personal accounts or stories from history that are used to disprove a belief that your listener might be holding on to. These are especially powerful in breaking through limiting beliefs. 

3. Core Story

This is the feature story - the story upon which your whole episode is based. You’re going to want to make sure there is a lot in it for the listener if you’re going to spend all of your time on one story - think take-aways and revelations!

4. Analogy 

Use a story people may or may not know (either from history or your experience) that seems to be unrelated to the topic but is ripe with symbolism. These can really trigger that creativity center and make your podcast really memorable. 


Whichever style you use, make sure you bring it back to the reason people tune into your show. Unless your show is literally ‘Storytime for Podcast Listeners’, you can’t just tell stories. You have to make them relevant to the WHY behind your show. 

Not sure what that WHY is… I can help with that. Book a free 15-minute coaching call with me and we’ll work it out. 

And then, sometime in the future you can have a success story of your own that starts with ‘Once upon a time, I called up this podcast coach…’ 

Click here to book a time in my calendar to start your story. 

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