July 28, 2020
Do you ‘bang out’ your podcasts? Don’t be proud of it. It’s not a good thing.
Banging out a podcast puts your performance as a podcaster at risk and it does not serve your listener. Remember, your listeners, the whole reason you do this podcast? They don’t want your banged out crap!
Scheduling your podcast better is going to improve your podcast. I’ve heard this first hand with one of my clients who went from sounding scattered and uninterested to being a straight up baller. Yes, changing how you schedule your podcast can give you swagger and make the whole listening experience more valuable for your audience.
That’s what you’re trying to do, right? Serve your audience up so much gold that they think only of you when it comes to your area of expertise?
A lot of entrepreneurs make the mistake of treating the recording of their podcast is just another task. They squeeze it in between meetings and then their head is not in the game. Or, they cram it into their weekend or evening when they can’t control the audio-environment and then what you, as a listener, get is the fourth take and the only take where nobody banged a pot or screamed in the middle of it.
Here are a few things you should take into consideration when scheduling your podcast recording session:
What time of day are you at YOUR best? Are you a morning person or a night owl? Are you more energetic after a meal or before? Pick the time of day that will put your best energy behind the mic.
We all have them so pick a time when you have the least of them or you can control them. This means not scheduling your recording session during your office’s happy hour or when your partner is cooking dinner and the kids are only partially supervised and prone to screaming. It also means picking a time when your phone is less likely to go off and distract you.
Trying to record directly after a big meeting or when you have another meeting coming up in 15 minutes means you’ll feel rushed. Book a bit of time before and after or just book ample time for your recording session so you don’t have to resort to ‘banging it out!’
Buffer time will also help you get into the right frame of mind for your podcast. I like to take a minute to review my script outline and think about my listener. I remind myself how important this time is because if I do it right, I’ll be helping a business owner have a better podcast. That one thought helps me get into the right mindset.
The above points may have given this away but you need to put recording your podcast into your calendar! Schedule it in and treat the appointment with reverence. This is an immovable time. Make sure everyone knows it too so they don’t just ‘pop their head in with a quick question’ which will totally take you out of the game. You might even consider picking up an ‘On Air’ light so that people know you’re taking it seriously (and so should they!). Here’s one option. Here’s another. Here’s another.
If you’re struggling to set aside time every week for your podcast recording session, you might find it easier to set aside one day per month. Recording all of your episodes at once requires stamina and some organization but in the end, it can really save you some time and give you a consistent sound to your podcast. Done right, moving to batching your podcasts can significantly improve your performance as a podcaster.
If you want your podcast to sound fantastic and you want to really connect with your audience, you need to do everything you can to perform at your best. It starts with scheduling time for a super-successful recording session that leaves you oozing with swagger.
Speaking of swagger, remember my client who went from sounding scattered and uninterested to straight up baller? There’s one other thing she did besides scheduling her recording sessions better. She also got clear on who she was talking to, what information they needed from her, and why they needed it. In other words - she clarified her podcast message and mission.
She did that with the help of my Podcast Tune-up program. If you’re podcasting for business and NOT seeing the ROI you’d hoped for, book a free 15-minute coaching call with me and I’ll help you find the opportunity you’re missing. And, if it’s right for you, I’ll tell you what it takes to work with me 1-on-1 as your podcast coach.