Code Switch

An Advertising Revolution: Black People Are Not Dark-Skinned White People

Sept. 6, 2017

How do you get black people to buy cigarettes made for cowboys and antebellum-style beer? Turns out, you don't. On this episode: Tom Burrell, who transformed the ad industry with a simple motto, "Black people are not dark-skinned white people." neither hosts nor alters podcast files. All content © its respective owners.