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Podcast
Russ and Randy Podcast | Healthcare's Prescription for Web & Social
Russell Faust, M.D. & Randall Wong, M.D.
Russ & Randy | *WOW* | Medical Healthcare Internet Marketing
Episodes
100
Russ and Randy Podcast | Healthcare's Prescription for Web & Social · Jul 22, 2020
Interview with Michael Greiwe, MD
Telehealth visionary Michael Greiwe, M.D. tells us the story of how he conceived of "OrthoLIve," an orthopedic telemedicine platform he developed in 2015. Dr. Greiwe is CEO and Founder of OrthoLive. Motivated to improve …
20:41
Russ and Randy Podcast | Healthcare's Prescription for Web & Social · May 12, 2020
Interview with Jennifer Thompson
Jennifer Thompson, president of Insight Marketing and host of the podcast "Dr Marketing Tips," joins us and shares her tips on how to best use social media to market ourselves and our practices. Jennifer …
18:13
Russ and Randy Podcast | Healthcare's Prescription for Web & Social · Apr 8, 2020
What COVID-19 Can Teach About Marketing
This breaks a short hiatus with "Russ and Randy." This episode was published during the pandemic and highlights the importance of authority. Those with questions about health need answers. Information emanating from anyone or …
8:36
Russ and Randy Podcast | Healthcare's Prescription for Web & Social · Oct 27, 2019
Ready Response Marketing | Interview with Dr. Jeffrey Lewis
Dr. Lewis is a practicing optometrist in the San Francisco Bay area. He has managed thousands of refractive patients and has developed an automated, yet personalized, digital system to increase referrals from existing patients. …
13:39
Russ and Randy Podcast | Healthcare's Prescription for Web & Social · May 31, 2019
Want to Use LinkedIn Successfully?
LinkedIn is the preferred professional social media platform. This episode covers the basic information everyone should include in their LinkedIn profile. Pay attention to the following areas: headline (tagline), banner image, head shots, description …
11:43
Russ and Randy Podcast | Healthcare's Prescription for Web & Social · Mar 26, 2019
Two Factor Authentication | 2FA
Two factor authentication (2FA) is not a marketing tool and won't get your website ranked, but it will keep your website safe from intruders and your other digital accounts safe as well. 2FA involves …
8:03
Russ and Randy Podcast | Healthcare's Prescription for Web & Social · Mar 6, 2019
The 3Rs of Understanding SEO
Relevant, refreshed and regular are the 3 Rs of SEO. These 3 concepts will give you a better understanding of what sites get ranked well and why. In addition, you'll understand SEO even better …
6:04
Russ and Randy Podcast | Healthcare's Prescription for Web & Social · Feb 25, 2019
Optmizing Video on Youtube
In this episode we explain the process of SEO for your YouTube videos. Optimizing videos requires attention in 5 different fields of the "information and settings" tab of your video. Though optimization really relates …
12:50
Russ and Randy Podcast | Healthcare's Prescription for Web & Social · Feb 20, 2019
Get Your YouTube Videos to Rank
Getting your YouTube videos to rank well takes a little more ingenuity than getting your webpages to rank on the other search engines using traditional SEO approaches. Video is difficult to index, whereas text …
11:30
Russ and Randy Podcast | Healthcare's Prescription for Web & Social · Feb 12, 2019
Are You Providing Value? Ask These Questions
Whatever content you are publishing on your website or social media, is it valuable? While all health providers tend to discount the value of their services, we tend to discount the value of our …
7:16
Russ and Randy Podcast | Healthcare's Prescription for Web & Social · Jan 28, 2019
Happy New Year 2019
Let's start off the new year with some realistic ground rules for your digital marketing plans. Whatever you plan, make your goals achievable (realistic), enjoyable and with clear cut goals. Marketing in healthcare is …
11:34
Russ and Randy Podcast | Healthcare's Prescription for Web & Social · Aug 27, 2018
Improve Your Website without Adding New Content
This episode discusses simple ways to improve your website by making it more engaging and current...but without the labor of creating new, refreshed content. Though the best "fix" for any website is the routine …
10:51
Russ and Randy Podcast | Healthcare's Prescription for Web & Social · Jul 10, 2018
Best of Russ and Randy
This is our 100th episode. We ask each other "What are your favorite episodes?" We reflect about the messages we hope we are sending to you and talk about our favorite topics and themes. …
13:26
Russ and Randy Podcast | Healthcare's Prescription for Web & Social · Jun 28, 2018
Does Your Website Educate?
As SEO consultants, Russ and I are often asked "What do I post on my website"? It's simple, your content should be educational. Your content should teach your patients whether it's on a website, …
9:51
Russ and Randy Podcast | Healthcare's Prescription for Web & Social · Jun 7, 2018
Legalize Your Website | Privacy Policy et al
Carrie Nixon, Esq. is the managing member of Nixon Law Group and CEO of HealthNexus, a healthcare reform and innovation consultancy. As a healthcare attorney well versed in the digital age, we query her …
19:34
Russ and Randy Podcast | Healthcare's Prescription for Web & Social · Jun 2, 2018
Interview with Chris Panebianco | CMO
Randy interviews Chris Panebianco, the chief marketing officer (CMO) of Bankers Healthcare Group (BHG). BHG caters to healthcare professionals with medical practice financing, loans and other financial services. Chris talks about how "marketing" to …
13:01
Russ and Randy Podcast | Healthcare's Prescription for Web & Social · May 25, 2018
Size Matters
What are the best practices for the length of your website articles (posts), podcast episodes and videos? When deciding, consider the follower and SEO. It's a constant battle, but there seems to be some …
11:09
Russ and Randy Podcast | Healthcare's Prescription for Web & Social · May 17, 2018
Attracting Perfect Patients with Website
Even if you were an expert in ALL fields of medicine, you would surely have a few "favorite" conditions you'd rather treat versus others. In this episode we simply highlight that you should create …
13:05
Russ and Randy Podcast | Healthcare's Prescription for Web & Social · May 10, 2018
HTTPS or Not to HTTPS
HTTPS means your website is safe. Converting your website to HTTPS means your site can be trusted, your visitors' information is safe and the content on your site is legitimate. HTTPS requires obtaining an …
9:02
Russ and Randy Podcast | Healthcare's Prescription for Web & Social · May 3, 2018
Without a Website, How Would You Market Yourself?
Russ and Randy query what platforms could replace the marketing utility of a website, that is, if you didn't have a website, what would be the next best platform to market your practice? We …
10:31
Russ and Randy Podcast | Healthcare's Prescription for Web & Social · Apr 26, 2018
Case Study | Direct Mail vs. FB to Hire New Docs
A few years ago, Geisinger Medical Center needed fill staff physician slots. They chose the typical route of using direct mail to advertise their openings. Their marketing stretegist convinced them to simultaneously try to …
9:14
Russ and Randy Podcast | Healthcare's Prescription for Web & Social · Apr 14, 2018
Own Your Own Zip Code
Your website does not need to outrank the entire world. To be successful, your website needs only to outrank your competition in the communities and areas that you serve. Focus on ranking in the …
10:27
Russ and Randy Podcast | Healthcare's Prescription for Web & Social · Mar 29, 2018
Are You Relevant?
Relevant content is content which is meaningful, interesting or memorable on the web. Content that is not relevant is spam. Whether on your website or social media platform, your published content has to provide …
10:07
Russ and Randy Podcast | Healthcare's Prescription for Web & Social · Mar 22, 2018
Scarcity Marketing in Medicine
Scarcity marketing is no longer healthcare's best marketing principle. As sources of health information, practitioners' value to our patients has decreased as Google and the Internet have provided competition. This creates a unique opportunity …
9:39
Russ and Randy Podcast | Healthcare's Prescription for Web & Social · Mar 15, 2018
Every Website Should be a Blog
Every website should be a blog. Period. Is yours? Blogs were initially a fad, but the ability to easily add content, the basis of SEO, has established their value as the best website platform. …
10:03
Russ and Randy Podcast | Healthcare's Prescription for Web & Social · Mar 8, 2018
Using Transparency to Engage Your Patients
Transparency is a funny word in medicine. We don't use it much in medicine, but it is the method by which you become human and relevant to your audience. Transparency makes you believable. Transparency …
12:25
Russ and Randy Podcast | Healthcare's Prescription for Web & Social · Mar 1, 2018
Value and Trust
The goal on the Internet is to establish trust. How does a healthcare website succeed in developing trust? Every successful business or brand, must provide value to their customers. Think of the brands you …
8:30
Russ and Randy Podcast | Healthcare's Prescription for Web & Social · Feb 22, 2018
Content Curation
Curating content is the process where you, the healthcare expert, use your expertise to educate your readers. Choosing popular health topics and adding an explanation, an analysis or your expert opinion provides value to …
9:08Russ and Randy Podcast | Healthcare's Prescription for Web & Social · Feb 8, 2018
The 3 Simple Steps to Starting Your Podcast
Want to podcast (yes, you should)? Here's how to get started in 3 simple and very, very affordable steps. Chances are you already have the necessary equipment and you have (almost) nothing to buy. …
10:29Russ and Randy Podcast | Healthcare's Prescription for Web & Social · Feb 1, 2018
NewsJacking
Newsjacking was "invented" by David Meerman Scott and is a marketing technique where credible and authorative content is published in a timely manner. Publishing your views / opinion / editorials on trending healthcare topics …
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