Built on Passion

#75 686 - A Pioneer of Technical Snowboard Apparel. Founder Michael Akira Sharing His Story

Jan. 2, 2018

Josh sits down with 686 founder Michael Akira. 686, a pioneer for technical snowboarding apparel, has certainly left it’s mark on the outdoor industry, but have you ever considered where they got their roots and how they got started? All successful brands need to start somewhere and for Michael that would be as simple as following his passion for snowboarding. Tune in as Akira walks us through his initial progression to dreaming up 686 and the rocky trials and tribulations they faced early on!

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