Marketing Brief - Et podcast om Online Marketing

EP #250 Google Signals: Endeligt kommer Cross Device Tracking til Google Analytics

Sept. 11, 2018

Google Analytics' måske største svaghed - og Facebook Analytics' største partytrick - er cross device tracking. Men det er Google Analytics ved at gøre noget ved. Vi taler om, hvor langt de er kommet - og hvad fremtiden byder på. "The key condition for the new feature to collect and return data is that users have turned on the Ads Personalization settings, allowing thus Google to use their info to personalize ads, Google Signals is a new Google Analytics Cross Device Report, similar to the User-ID report."

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