Podcast

Small Spark Theory: a marginal gains approach to new business and marketing

Lucy Mann

New business is one of those subjects guaranteed to get a reaction from agency owners everywhere. Many will have a nagging feeling they should be doing a bit more, wonder how other agencies manage to land the accounts they covet, have moments of wild inspiration and energy then falter because the day job just, well gets in the way. Gunpowder's Lucy Mann has worked in agency new business for over …