Masters of Scale

Rapid Response: Iterating under pressure, with Feeding America's Claire Babineaux-Fontenot

Feb. 11, 2021

The pandemic era has ushered in a new wave of food insecurity, with some 50 millions Americans hungry for food aid. How could Feeding America, a nationwide network of food banks, meet the moment? CEO Claire Babineaux-Fontenot describes the immense challenge: volunteers unavailable, mass-distribution centers untenable, resources unreliable. But with one in six Americans in need (one in four kids), she leaned on Feeding America's assets in new ways, empowering local chapters, collecting data, accelerating tech, and continually reassessing logistics to meet developing needs – a lesson all entrepreneurs can learn from. And landing a $100 million gift from Jeff Bezos didn't hurt either!

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