The Business Generals Podcast | Helping You Maximize Your Entrepreneurial Dreams - Every Single Week

039: How to Leverage Innovation, Grow Customer Engagement & Loyalty (w/ Nicholas Webb)

Aug. 3, 2017

Dr. Nicholas Webb is one of the world’s top business thought leaders as a senior partner at Lassen Innovation (www.lasseninnovation.com). He works with Fortune 500 companies throughout the world to help them lean their industries in innovation and strategy. He is a Bestselling author who has been awarded over 45 patents for breakthrough technologies including one of the world’s smallest medical implants. He is also the founder and CEO of Cravve (www.whatcustomerscrave.com). He has over 25 years’ experience working with leading brands to solve complex strategic, innovation and customer experiences challenges that drive growth and profit. His clients represent top global brands like FedEx, Pfizer, Blue Cross, Kaiser Permanente, McDonald’s, Gatorade, Dimer Motors Corporation, Johnson & Johnson and Cisco. 

Nicholas is also one of the world’s Top Keynote Speakers and travels the world speaking on Innovation, Future Trends, Healthcare, Leadership and Customer Experience. 

Time in full-time business 

Nick says he hasn’t had a job in over 30 years. He left corporate life in favour of being autonomous. 

Current Revenue streams 

He generates his revenue by providing Fortune 500 companies with a diverse range of consultant services related to strategy, innovation and customer experience. He helps them build future ready organizations. 

He also generates considerable revenue from his speaking business. He will have done 60 to 80 talks around the world in 2017 alone. 

Tip 1: To be a successful boutique consultant competing with the largest firms in the world, you have to earn the right to serve your target clients. You need to write popular books, speak at all the top conferences, and have your community of fellow thought leaders validate your importance in the thought leader ecosystem. 

Tip 2: Books are not a money maker but they help to propagate your message and differential view of the universe. 

Science/Innovation type business 

Nick invented one of the world’s smallest micro silicone implants for ocular surface disease. He also invented one of the world’s first wearable medical technologies 18 years ago. He is currently working with strategic partners like universities and industrial partners to start building out a disruption lab that will develop connected technologies that will help meet some of the new modern day challenges of healthcare. 

Starting out in business

Podparadise.com neither hosts nor alters podcast files. All content © its respective owners.