Jan. 26, 2018
A Design and Brand Consultant Esther Lemmens and I talk about her personal relationship. with her transgender partner
Esther is very open about her relationship with her partner, and during the show she talks about -
Esther moved to the UK from the Netherlands in 1999 and has been running her business, Zesty Design, ever since. She has also been in (part-time) employment with local marketing and advertising agencies over the years. Since 2014, she’s been completely self-employed, and she loves being her own boss.
She started off in graphic design and project management, and then specialised in creative artworking (the technical and detailed process of preparing documents for print).
More recently, she’s found that her true skills lie in brand application and implementation, working with entrepreneurs and business owners who care about consistency and excellence in their visual presentation.
She’s also a natural at spotting inconsistencies, and seeing where things could be simplified, optimised, or be made more efficient. She loves getting into the details, making things look neat and tidy.
Esther calls this ‘Brand Integrity’, which goes far beyond the way a visual brand is applied in a business’s client-facing documents:
“To me, Brand Integrity encompasses more than just ensuring your logo is on all your documents – although that is of course important! It’s also about ensuring your brand is recognisable, and about optimising and simplifying processes. I’ve found that this helps to build trust in your tribe, makes things easier to read, and increases the professional look and feel of a business.”
Besides a graphic designer, Esther describes herself as a book addict, course junkie, ethical eco-warrior, organic foodie, green tea connoisseur, holistic health geek, professional pedant and crazy cat lady, with a zest for life! 😃
Although Esther doesn’t much care for labels, she does feel they can be helpful in understanding yourself better. So here are a few more that apply:
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