"Michael Katz's Likeable Expert Gazette focuses on helping professional service firms get more clients, more easily. It's published every other Friday."
Freight Broker TV
If you have it, a truck probably brought it! Join Michael the lead consultant for TALTOA Monday through Friday at The Kitchen Table. As heard every weekday morning on FBTV Ra…
Promoted Podcast
The Heart of the Matter
May 23, 2022
05:53
Hold On to Your Business
May 9, 2022
06:59
A Snail Mail Tail
April 28, 2022
06:48
A Hard Habit to Break
April 11, 2022
05:24
How I Write This Newsletter
March 27, 2022
05:43
Simply the Best
March 11, 2022
05:11
Lines in the Marketing Sand
Feb. 18, 2022
08:10
Add Meat to Your Bones
Jan. 28, 2022
05:25
Shower The People
Jan. 21, 2022
05:51
Don't Do These 2 Things
Dec. 17, 2021
06:57
Crystal Blue Persuasion
Dec. 6, 2021
04:25
Profanity in Your Newsletter?
05:05
The Bigness of Smallness
Nov. 1, 2021
05:14
Different is Better Than Better
Oct. 17, 2021
04:43
Rekindle Your Newsletter
Sept. 24, 2021
06:24
Voices Carry
Sept. 13, 2021
05:06
Katz Got Your Tongue
Aug. 20, 2021
04:01
Is Your Overlap Lacking?
Aug. 7, 2021
05:01
Their Marketing Does Not Apply to You
July 23, 2021
08:11
Everything is Marketing
July 12, 2021
04:22
Pricing Isn't Just About Price
July 1, 2021
05:44
Make Your Stories Better
June 11, 2021
Lessons From 500 Newsletters
May 28, 2021
06:12
It's Good To Be King
May 14, 2021
04:48
Goldilocks Newsletters
May 4, 2021
07:06
What's Your Value Imbalance
April 19, 2021
03:49
I Hate You The Least
April 6, 2021
04:36
Winning the Content Game
March 19, 2021
05:17
Don't Launch That Podcast Yet
March 4, 2021
Lessons From a Toaster
Feb. 19, 2021
04:42
It Ain't The Meat, It's The Motion
Feb. 5, 2021
05:07
3 Things That are Wrong With Your Newsletter
Jan. 25, 2021
05:54
What I Don't Know About Brewing Beer
Jan. 12, 2021
05:34
The Cold Truth
Dec. 11, 2020
05:48
Big Things, Small Packages
Nov. 20, 2020
06:27
Car Talk
Nov. 6, 2020
04:45
Communication Complication
Oct. 25, 2020
05:08
Rythm Method
Oct. 7, 2020
06:01
The Bird Illusion
Sept. 21, 2020
04:53
A Close Shave
Aug. 28, 2020
Questions Are The Answer
Aug. 17, 2020
In a Pickle
Aug. 2, 2020
06:03
Give Up The Funk
July 20, 2020
05:30
Photo Phinish
July 6, 2020
05:52
Fire Up Your Business
June 15, 2020
04:04
Unearth-a Your Inertia
June 1, 2020
05:29
Isn't It Ironic
May 20, 2020
Emotional Rescue
April 26, 2020
What To Say Now
April 13, 2020
04:37
Cuo-Mojo
April 3, 2020
05:04
Where's the Opportunity?
March 20, 2020
05:26
Connecting The Dots
March 16, 2020
06:37
Feelings
Feb. 21, 2020
05:36
2020 Vision
Feb. 14, 2020
05:56
What Stand-Up Comedy Taught Me
Jan. 17, 2020
Juggling Act
Jan. 6, 2020
Three Pieces of Bad Advice
Dec. 20, 2019
Skid Row
Dec. 6, 2019
04:07
Hit 'Em Where They Ain't
Nov. 15, 2019
05:00
Who's Making Your Rules?
Oct. 25, 2019
06:09
Pen-Ultimate Marketing
Oct. 11, 2019
06:00
Good Clients Don't Just Happen
Sept. 29, 2019
04:16
The Joke's On You
Sept. 25, 2019
04:23
It's Not Me, It's You
Aug. 30, 2019
03:44
Georgia On My Mind
Aug. 12, 2019
04:57
Beantown
July 29, 2019
05:49
Lost in Translation
July 12, 2019
06:52
Beer Glass Marketing
July 1, 2019
Sleep Your Way to the Top
June 20, 2019
04:29
Lessons From a Stand Up
May 31, 2019
05:19
All Niches Are Not Created Equal
May 20, 2019
06:45
Sell Less, Earn More
April 28, 2019
05:13
The Magic of Free Information
April 23, 2019
06:10
Food For Thought
March 28, 2019
Big Plans, Small Steps
March 17, 2019
05:59
What Are You Waiting For?
March 1, 2019
People Are Strange When You're a Stranger
Feb. 18, 2019
Bear Necessities
Feb. 1, 2019
04:56
The NO Big Bang Theory
Jan. 18, 2019
06:20
Happy Birthday to NAME
Jan. 9, 2019
05:20
Closing Is Not Selling
Dec. 17, 2018
05:18
A Blast From The Past
Dec. 7, 2018
*NOT* Free Falling
Nov. 17, 2018
05:32
Park Yourself in Harvard Yard
Nov. 5, 2018
05:12
The Friendship Illusion
Oct. 28, 2018
04:21
Right Question, Wrong People
Oct. 5, 2018
06:06
(Hand) Shake Up Your Presentations
Sept. 22, 2018
Rocky Mountain Low
Sept. 8, 2018
06:47
Information Underload
Aug. 17, 2018
06:25
Almost Heaven
Aug. 3, 2018
05:10
Reduce the Fear of Buying
July 13, 2018
06:18
Demand, To Be Heard
June 22, 2018
I Got That Sunshine In My Pocket
June 11, 2018
03:55
Squashing the Intangibles
June 1, 2018
Is Your Cart Before Your Horse?
May 6, 2018
07:02
Does Your Difference Make a Difference?
April 21, 2018
04:38
One Day At A Time
April 6, 2018
06:13
Wrestling With Reality
March 23, 2018
04:49
Who's Got The Power
March 10, 2018
05:55
My Achy Breaky Back
Feb. 23, 2018
05:37
Are you a Bank or a Gas Station?
Feb. 9, 2018
07:47
What's Your Super Power?
Jan. 29, 2018
07:16
What Are You Banking On?
Jan. 12, 2018
05:35
The World's Greatest Marketing Tool
Dec. 15, 2017
You Delight Up My Life
Dec. 1, 2017
05:23
For What Do You Stand?
Nov. 17, 2017
03:38
Hiding in Plain Sight
Nov. 6, 2017
06:34
Do Your Rules Still Make Sense?
Oct. 13, 2017
05:45
The Nature of the Beast
Sept. 29, 2017
05:03
Remarkable You
Sept. 15, 2017
04:50
Happy Birthday To Me
Aug. 25, 2017
05:46
Going Postal
Aug. 11, 2017
05:31
Blurred Lines
July 24, 2017
06:15
To Xfinity and Beyond
June 28, 2017
Cover of the Rolling Stone
June 9, 2017
What LeBron James Can't Teach You
May 30, 2017
04:54
May 8, 2017
How Ample Is Your Sample
April 24, 2017
I Can See Clearly Now
April 11, 2017
Be More Likeable, Get More Clients
March 17, 2017
The Benefits of Going Off Script
March 5, 2017
Icemaker, Icemaker, Make Me Some Ice
Feb. 21, 2017
04:46
Bio-Luminescence
Feb. 6, 2017
Weather, Or Not?
Jan. 20, 2017
Expert Is, As Expert Does
Jan. 9, 2017
The Year's At Its End; It's Time To Push Send
Dec. 22, 2016
Silver Bullet Blues
Dec. 12, 2016
Are You Solving The Wrong Problem?
Nov. 14, 2016
Are You Making It Hard For Me To Hire You?
Nov. 1, 2016
Aeration Complication
Oct. 7, 2016
07:25
Do Your Prospects Trust You? Try This.
Sept. 23, 2016
04:19
Stand-Up, And Be Remembered
Sept. 9, 2016
Is Your Writing Evergreen? I hope not.
Aug. 19, 2016
Are You Running on Empty?
Aug. 7, 2016
05:15
Roomba Has It
July 22, 2016
05:42
The Sound of 1,000 Golfers
July 5, 2016
Rinse And Repeat
June 20, 2016
Are You White House Bound?
June 3, 2016
05:27
The Iceman Winith
May 22, 2016
Schmuck-Based Marketing
May 1, 2016
04:32
Can You Hear Me Now?
April 15, 2016
05:39
Familiarity Breeds Profit
April 1, 2016
Write Once; Share Often
March 18, 2016
You Talking To Me?
March 4, 2016
How to Avoid the Delete Key
Feb. 19, 2016
04:27
Hunger Games
Feb. 5, 2016
It's Marketing, Not Reality
Jan. 22, 2016
05:21
Chocolate Covered Marketing
Jan. 8, 2016
Dog Day Afternoon
Dec. 18, 2015
03:46
Why The Things You Write Have No Impact
Dec. 4, 2015
04:05
Simple Simon Says, Do This
Nov. 20, 2015
04:28
Leader Of The Pack
Oct. 30, 2015
Rules of Engagement
Oct. 16, 2015
What I Learned At the Supermarket
Oct. 7, 2015
03:56
Be Of Good Cheer
Sept. 18, 2015
Fly The Friendly Skies
Sept. 4, 2015
03:54
Is Your Bang Too Big?
Aug. 24, 2015
Tell More To Sell More
Aug. 7, 2015
3 Ice Cream Lessons
July 17, 2015
04:52
3 Pretty Good Marketing Ideas
June 26, 2015
Why Your Business Needs to Repeat. To Repeat.
June 11, 2015
Look Who's Talking (About You)
May 29, 2015
06:56
How Much Is Too Much
May 15, 2015
Waiter or Doctor... Which One Are You?
May 1, 2015
06:17
Good Enough For Good Enough
April 22, 2015
05:47
Care To Make It Interesting?
March 27, 2015
In The Mood
March 15, 2015
Acing The Negative Stress Test
Feb. 27, 2015
Are You Afraid of the Wrong Thing?
Feb. 10, 2015
What Kind of Work Do You Do?
Jan. 24, 2015
What's Your Secret Weapon
Jan. 10, 2015
04:24
Who's Your Perfect Client?
Dec. 19, 2014
Timing Is Everything
Dec. 6, 2014
04:59
Tall Tales of Marketing
Nov. 18, 2014
Bagel and Goliath
Nov. 3, 2014
06:28
Why Your Writing Gets No Traction
Oct. 17, 2014
04:51
I'm All About That Pace
Oct. 7, 2014
Every Little Thing You Do Is Magic
Two Holes in Your Marketing
Sept. 8, 2014
Small Is The New Big
Aug. 12, 2014
There's No "Q" in Penguin
July 29, 2014
04:09
Niche Craft
July 14, 2014
What Problem Do You Solve?
June 20, 2014
Are You Hiding In Your House?
May 28, 2014
Ask And You Shall Receive
May 12, 2014
To Click or Not To Click
April 25, 2014
08:53
Dancing the Marketing 4-Step
April 14, 2014
Less is Less
March 29, 2014
Staying Alive, Staying Alive
March 15, 2014
Are You Wasting Your Competitive Advantage?
Feb. 28, 2014
Hooked on Profits
Feb. 11, 2014
06:33
It's Good to be King
Jan. 24, 2014
Solo Professionals, Start Your Engines
Jan. 10, 2014
Let It Snow
Dec. 20, 2013
Why Your Selling Isn't Working
Dec. 6, 2013
How to be More POPE-ular
Nov. 1, 2013
06:23
Media Schmedia
Oct. 11, 2013
05:22
Dependently Wealthy
Sept. 27, 2013
Gaming The System
Sept. 13, 2013
Random Acts of Clients
Aug. 30, 2013
If You're Within the Sound of My Voice
Aug. 16, 2013
04:44
That's The Way You Do It
Aug. 2, 2013
A Hairy Adventure
July 12, 2013
Does Whatever a Spyder Can
June 21, 2013
06:38
Blinded by the Right
June 7, 2013
Hoop Dreams
May 24, 2013
Every Story Tells a Picture
May 10, 2013
04:35
Water World
April 26, 2013
Marathon Man
April 12, 2013
05:50
In the Nick of Time
March 29, 2013
03:41
Remember The Alamo
March 13, 2013
06:19
Boogie Nights
March 1, 2013
Are You Smarter Than a Golden Retriever?
Feb. 15, 2013
What's in Your Tool Chest?
Feb. 1, 2013
Give The Gift of You
Jan. 18, 2013
Is Your Ice Too Nice?
Jan. 4, 2013
Raise Some Panda-Monium
Dec. 14, 2012
Let's Get Physical (Therapy)
Nov. 30, 2012
05:09
Running on Empty
Nov. 2, 2012
Anywhere But Inbetween
Oct. 19, 2012
04:30
Low Cost + High Value = Good News
Oct. 5, 2012
Call Me Maybe
Sept. 21, 2012
A Life Sentence
Sept. 7, 2012
Blinded By The (Technology) Light
Aug. 17, 2012
Are You Playing the Wrong Game?
July 27, 2012
06:22
Bieber Madness
July 13, 2012
Share Your Way to More Sales
June 22, 2012
June 8, 2012
04:31
Must Love Movies
May 25, 2012
06:36
Play To Your Audience
May 11, 2012
No Things Being Equal
April 27, 2012
06:08
Match Point
April 13, 2012
Bark In The Dark
March 23, 2012
You Better Shop Around
March 9, 2012
Reach Out and Touch Someone
Feb. 24, 2012
Play In Your Sweet Spot
Feb. 3, 2012
What's On Your Menu?
Jan. 20, 2012
07:38
Eyes Wide Shut
Jan. 6, 2012
Try Not To Do This
Dec. 16, 2011
Embrace Your Inner Springsteen
Dec. 2, 2011
A Random Writing Recipe
Nov. 11, 2011
06:11
My Unfair Advantage
Oct. 28, 2011
04:08
Singing In The Rain
Oct. 14, 2011
Does Anybody Really Know What Time It Is?
Sept. 30, 2011
Do You Seem Familiar
Sept. 16, 2011
What A Difference A Difference Makes
Sept. 2, 2011
Unwritten Rule of E-Newsletters
Aug. 12, 2011
03:34
No Way Out
July 29, 2011
To Baldly Go Where No Man Has Gone Before
July 15, 2011
You've Got a Friend
July 1, 2011
06:04
What's This About?
June 17, 2011
Share Your Backstory
June 3, 2011
Taken To The Cleaners
May 20, 2011
Failure to Launch
May 6, 2011
Hairy Party To You
April 22, 2011
Yawn Care
April 1, 2011
Bank Job
March 18, 2011
Claim Your Oscar
March 4, 2011
A Get Rich Slow Scheme
Feb. 18, 2011
Reptile Dysfunction
Jan. 28, 2011
Play To The Referee
Jan. 14, 2011
06:55
Bold In The Cold
Dec. 31, 2010
Cones In The Road
Dec. 9, 2010
Be More Arnold
Nov. 19, 2010
Knock, Knock, Knockin' on Readers' Doors
Nov. 5, 2010
05:57
Truth or Marketing?
Oct. 22, 2010
Running From Safety
Oct. 8, 2010
School Daze
Sept. 24, 2010
The Value Of Repetition. Repetition.
Sept. 10, 2010
The Story Behind The Story
Aug. 27, 2010
(Star)Bucking The Trend
Aug. 13, 2010
Capture And Release
July 23, 2010
05:02
Mundane Marketing Magic
July 9, 2010
04:13
Got To Be There
June 18, 2010
Surviving The E-Newsletter Jungle
June 4, 2010
You Can Shake This World
May 21, 2010
05:58
Time Is On Your Side
May 7, 2010
Hiding In Plain Sight
April 23, 2010
Publish or Perish
April 2, 2010
Mom Likes Me Better
March 23, 2010
Are You College Material?
March 5, 2010
Loving Mr. Fix-It
Feb. 19, 2010
Are You Too Impressive?
Feb. 5, 2010
4 Elements of Better Writing
Jan. 22, 2010
Life On The Rocks
Jan. 8, 2010
Got Passion?
Dec. 18, 2009
Oversimplified Marketing (12/04/09)
Dec. 4, 2009
It Was Twenty Years Ago Today
Nov. 13, 2009
05:40
Nowhere To Run, Nowhere To Hide
Oct. 23, 2009
Barefoot Marketing
Oct. 2, 2009
08:00
Tie-Shy Guy
Sept. 18, 2009
How I Raised Open Rates By 25%
Sept. 4, 2009
06:21
Kick Open Your Front Door
Aug. 21, 2009
Panama Banal
July 31, 2009
06:31
Things That Go Thud in The Night
July 10, 2009
Stress Test Your E-Newsletter
June 26, 2009
05:16
Sister Act
June 12, 2009
Dirt Cheap Marketing
May 29, 2009
06:16
Is Your Visibility Visible?
May 15, 2009
Drive to Survive
May 1, 2009
07:56
Fix Your Biggest Problem
April 17, 2009
06:35
Toast of the Town
March 27, 2009
06:54
Ice Cream Marketing
March 13, 2009
Is Your Newsletter Tone Deaf?
Feb. 27, 2009
07:19
Feb. 6, 2009
Give-It-Away Marketing
Jan. 23, 2009
07:22
The Iceman Leave-ith
Jan. 9, 2009
Take a Chance on You
Dec. 19, 2008
And The Winner Is...
Dec. 5, 2008
08:13
Familiarity Breeds Clients
Nov. 14, 2008
Apples and No Pie
Nov. 1, 2008
3 Good Reasons To Publish Now
Oct. 17, 2008
Return to Sender
Oct. 3, 2008
07:04
Just a Little Human Touch
Sept. 19, 2008
A Clean Shave
Sept. 5, 2008
Born to Walk
Aug. 22, 2008
08:06
Hanging by a Thread
Aug. 8, 2008
07:30
Great Stories Make Great Newsletters
July 25, 2008
08:43
Happy Anniversary To Me
July 11, 2008
07:58
Writing to Win
June 27, 2008
Sold From The Start
June 13, 2008
06:41
Put Your Newsletter On "Shuffle"
May 30, 2008
08:40
Float Like A Butterfly
May 16, 2008
07:05
Curse of the Me-Newsletter
May 2, 2008
Almost Famous
April 18, 2008
06:46
I've Got A Crutch On You
April 4, 2008
Confidence Man
March 21, 2008
06:42
And The Oscar Goes To...
Feb. 29, 2008
06:26
Follow The (Not) Bouncing Ball
Feb. 15, 2008
06:02
Put Me In Coach
Feb. 1, 2008
Good Marketing Means Having to Say You're Sorry
Jan. 18, 2008
What Steve Martin Knows About E-Newsletters
Jan. 4, 2008
06:30
Old Guy Marketing
Dec. 14, 2007
Unleashing Your Kitchen Magician
Dec. 1, 2007
3 Tips To Make Writing Easier
Nov. 16, 2007
Make The Water Wetter
Nov. 2, 2007
Starting at the Finish Line
Oct. 19, 2007
Take Me Out Of The Ball Game
Oct. 6, 2007
My Old School
Sept. 21, 2007
04:03
Piercing the Truth
Sept. 7, 2007
Night of the Living Newsletter
Aug. 24, 2007
The Noise of Summer
Aug. 10, 2007
03:33
3 Ideas for Helping Your Readers
July 20, 2007
Is Your E-Newsletter E-ssential?
June 22, 2007
08:36
I Need You To Need Me
June 1, 2007
0:33
Say 'No' To The Wrong Clients
May 11, 2007
Speak Now, Or Forever Be Deleted
May 1, 2007
Is My Sister Smarter Than A Monkey?
April 12, 2007
07:36
The Client is in The Details
March 23, 2007
08:38
Shout Softly to Gain Attention
March 9, 2007
Plan Less, Connect More
Feb. 16, 2007
Why Newsletter Layout Matters
Feb. 2, 2007
03:57
A Convenient Truth
Jan. 19, 2007
Eyes On The Prize
Jan. 5, 2007
Michael Jordan's Got Nothing On You
Dec. 15, 2006
Can Your Business Come Out To Play?
Dec. 1, 2006
Stray The Course
Nov. 10, 2006
Are You Being (Self) Served?
Oct. 27, 2006
Simply Put. . . Simple Sells
Oct. 14, 2006
Want More Clients?… Get More Vision
Sept. 22, 2006
09:35
4 Must Haves for an Effective E-Newsletter
Sept. 8, 2006
Lose the Act; Gain the Client
Aug. 18, 2006
07:18
If I Had a Million Readers
July 21, 2006
08:54
Flash Your Insight
July 7, 2006
Sweet Home On The Market
June 23, 2006
10:19
Why I Like Country Music
June 9, 2006
Handling Negative Reader Feedback
May 19, 2006
07:43
American Idle
May 5, 2006
07:50
Running To The Finish Line
April 21, 2006
I Walk The Line
March 31, 2006
06:29
The Road(s) To Success
March 17, 2006
Lost In Translation
March 3, 2006
Signal Your Intentions
Feb. 17, 2006
03:50
An Unexpected Gift Goes A Long Way
Feb. 3, 2006
Take Your Foot Out Of Your Word Of Mouth
Jan. 6, 2006
06:44
Take Me To The River
Dec. 15, 2005
09:31
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