Behavioral Grooves Podcast

Nurit Nobel: De-Biasing the Recruiting Process

June 30, 2019

In this episode, we spoke with Nurit Nobel, who is living in Stockholm, Sweden where she’s working on her PhD. Nurit is a co-founder of Impactually, along with one of our favorite guests, Christina Gravert, PhD. Impactually is a behavioral science consultancy that is firmly grounded in both academic rigor and real-world experience.

Nurit, who is related by marriage to the family associated with the Nobel Prize, talked about Impactually’s BOOST model, which is a practical tool for behavior change. The majority of our conversation was focused on a client case study about de-biasing the recruitment and hiring processes. Her client’s intentions were all in the right places; however, the firm still ended up hiring new employees that were fundamentally the same as the existing employees.

The research Nurit relied on to de-bias the hiring process was originally conducted by Iris Bohnet at Harvard, and it is focused on modifying the process in order to overrule our natural biases. Nurit and her team put the research to good use and our discussion dove into the nitty gritty of the issues they dealt with as well as the results they’re getting under the new process.

We also talked about the Lindy Hop, a pre-World War II dance developed in Harlem, and Sweden’s fascinating revival of it.

We hope you enjoy our conversation with Nurit


 Nurit Nobel LinkedIn:

Twitter: @nuritnobel

Impactually: and for the BOOST online course

Iris Bohnet, PhD, Harvard University:

Kahneman & Levav on judges after lunch:

Christina Gravert:

South by Southwest (SXSW):

Richard Thaler:

Dan Ariely:

April Seifert, PhD:

Laurie Santos and the GI Joe Effect:



Lindy Hop:

Frankie Manning:

“Sonic Boom,” by Joel Beckerman:

Tim Houlihan, “Washington Square”:

Kurt Nelson: @motivationguru and

Tim Houlihan: @THoulihan and

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