Behavioral Grooves Podcast

Melina Palmer: Using Behavioral Economics to Help Businesses

Jan. 19, 2020

Melina Palmer is the host of The Brainy Business podcast and she has dedicated her career to seeking answers to these questions for herself and her clients. Melina uses behavioral economics to help everyone from global corporations to entrepreneurs understand the psychology of why people buy, unlocking the secrets of small changes that make a big difference via her podcast, public speaking, and column on The result is messaging, branding, advertisements, pricing and products that are more “brain-friendly” (meaning more leads, conversions, and revenue).

Our conversation with Melina covered the anchoring effect and what a powerful tool it can be for both sellers and buyers alike. We also chatted about her John Mayer playlist on Pandora and some of the things she’s doing to make the world a better place through the education of behavioral economics and neuroscience.

Kurt and Tim are also announcing our newest podcast, Weekly Grooves, which will be launching shortly, and we hope you’ll check it out.

Groove idea for the week: What are you doing to integrate the anchoring effect into your business or your personal life?

© 2020 Behavioral Grooves



Brainy Business Website:

Melina’s articles:

Melina’s Facebook:

Melina’s Instagram:

Melina’s YouTube:

Melina’s Twitter:

Melina’s LinkedIn:

Melina’s John Mayer Playlist:

Anchoring Effect:

Decoy Effect:

Ran Kivetz, PhD:

Katy Milkman’s Fresh Start Habit:

Counterfactual Thinking:

Seattle Mariners:

Audacity (digital audio workstation):

George Loewenstein, PhD:


Musical Links

Gene Autry “Back in the Saddle”:

John Mayer:

Michael Bublé:

Lady Antebellum:

Miranda Lambert:

Patsy Cline:

Christina Perri:

US National Anthem:

Tom Petty:

Damien Rice:

Red Hot Chili Peppers:

Ella Fitzgerald “Mac the Knife: Ella in Berlin 1960”:

Steely Dan “Gaucho”:

Beatles “Abbey Road”:

Beatles “Sargent Pepper”:

Iron & Wine:

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