Behavioral Grooves Podcast

Adam Hansen: Beyond Innovation

Feb. 16, 2020

As a new product and innovation professional, Adam Hansen has always believed in the power of possibility – accepting new approaches, questioning conventional wisdom, and being open to anything. This impulse led him to a career in developing new products for innovative companies such as Mars, Melaleuca and American Harvest, before joining the innovation firm, Ideas To Go, in 2001.

Now as a facilitator, Adam is passionate about helping clients understand their own possibilities—even beyond the scope of their projects—so they take the innovative energy and momentum they gained at ITG back to their own organizations.

Adam is the co-author of Outsmart Your Instincts – How The Behavioral Innovation™ Approach Drives Your Company Forward, which explores the intersection of behavioral science and innovation, revealing simple ways to get past the nonconscious cognitive biases that make innovation unnecessarily difficult.

Adam’s path to innovation process started with an MBA in product management from Indiana University. He also cultivated his passion for New Product Development on the board of the Product Development & Management Association and serving as a volunteer innovation advisor for the National HIV Clinicians’ Network at UCSF.



Adam Hansen:

“Outsmart Your Instincts”:

M&M Mars:

Ideas to Go:


Biases & Heuristics:

Teresa Amabile, PhD “Brilliant but Cruel”:

“Yes, and…”:

Viktor Frankl:

Kurt Lewin:

Johan Huizinga:

Homo Ludens/The Playful Ape:

System 1 / System 2 Thinking:,_Fast_and_Slow

Assumption Busting:

Functional Fixedness:


Progress Principle:

Blood Harmony:

Hammond Organ:

Leslie Speaker:


Rock n Roll:

Major Third Chord:

Major Ninth:

Two-Seventh Resolving to Five:

Linnea Gandhi episode:

John Sweeney episode:

NY Times – Overcoming Your Negativity Bias:

John Cacioppo:

Homo Ludens, by Johan Huizinga:


Musical Links

Iron Butterfly “In A Gadda Da Vida”:

Deep Purple “Smoke on the Water”:

Doobie Brothers “China Grove”:

Steely Dan “Don’t Take Me Alive”:

Monkees “Pleasant Valley Sunday”:

The Thorns “Among the Living”:

Crosby, Stills & Nash:

The Beatles “Rubber Soul”:

The Beatles “Revolver”:

Crowded House “Don’t Dream It’s Over”:

The Beach Boys “God Only Knows”:

Louis Prima “Yes, We Have No Bananas”: neither hosts nor alters podcast files. All content © its respective owners.