Behavioral Grooves Podcast

3 Ways to have a Positive Chat About Vaccine Hesitancy with Friends and Family

April 21, 2021

Research is showing that there are four broad groups of people who are the most vaccine hesitant:

  • African Americans
  • Latinos
  • Women between the ages of 20 and 36
  • Rural Americans and Republicans

Many of us have a family or friend who feels hesitant about the vaccination. In this episode, Kurt and Tim address how you can have a positive conversation with them, using proven behavioral science techniques. 

Compassionate curiosity
  • Listen with compassion
  • Understanding motivations
  • Be genuine with curiosity
Leverage the right messenger
  • Framing what you’re going to share
  • Think about their perspective
  • Find an authority figure who they respect
  • Trumpcine
The Message
  • Change the social norm
  • Being able to take our masks off “Take a shot, take off your mask”
  • Personalise the message

Morgan Freeman 

Kwame Christian 

Steve Martin & Joe Marks: BG episode 

Robb Willer, Stanford University 

Donald Trump 

Ivanka Trump 

Ted Cruz 


Frank Luntz 

Robert Cialdini 

The Petrified Forrest 

Katy Milkman 

Surfacing norms to increase vaccine acceptance



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