9 to 5ish with theSkimm

LIVE with Misha Nonoo, fashion designer: “I was like, screw it. It’s all coming apart and I may as well do it all at once.”

Nov. 20, 2019

With a sustainable mission and a made-to-order business model, Misha Nonoo’s namesake clothing brand has upended the fashion industry. But in order to innovate, she first had to shut down and start over.  In this live episode, Misha shares how her hardest moments became her most creative (20:54), the importance of supply chain sustainability (28:03), and the underrated value of uniform dressing (31:11).

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