WorkLife with Adam Grant

Chobani CEO Hamdi Ulukaya’s “Anti-CEO Playbook”

June 20, 2023

When Chobani founder and CEO Hamdi Ulukaya first arrived in the U.S., he had little money and no big plans. But combine his childhood growing up in a nomadic dairy-farming Kurdish family, some college-level business courses, and a lot of spunk, and his winding trajectory is a unique story of an entrepreneur finding his north star. Today, Adam asks Hamdi about his “anti-CEO playbook” and the business philosophies he leads with, which aim to prioritize people over profit. Hamdi also shares the work he is doing with refugees around the world, and why he invests in projects with adaptable plans and resilient people. Transcripts for ReThinking are available at go.ted.com/RWAGscripts

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