Nov. 11, 2019
With the number of technologies and disciplines involved in marketing, it is easier than ever for marketing professionals to specialize. But for a marketer to become a leader, they need to widen their scope and understand how to interface with every aspect of marketing, according to Alecha Stackle. Alecha is the SVP & CMO of RealPage, and has more than two decades of marketing experience with companies like Thompson Reuters and Dell.
On this episode, Alecha talks about how to become a complete marketer, how to identify content that works, and how to engineer a more effective customer journey.
Links:
Full Notes & Quotes: http://bit.ly/2NEViYK
Alecha’s LinkedIn: linkedin.com/in/alechastackle/
Alecha’s Twitter: twitter.com/alechastackle
RealPage: realpage.com/
3 Key Takeaways:
- Marketers need to find a way to get a wide exposure to different functions, departments, technologies, and experiences in order to become effective marketing leaders.
- Market forces have made it more important than ever to create a complete and thoughtful customer journey.
- New CMOs can’t do everything on their agenda. They should be careful about what they promise and focus on those things that will have the largest impact.
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