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Podcast

J Cleveland Payne's Creators Pep Talk

J Cleveland Payne

J Cleveland Payne offers a quick pep talk every week offering encouragement and the occasional spark to action to content creators.

Episodes

212

J Cleveland Payne's Creators Pep Talk · Aug 10, 2024

You Might Not Be One Broadcast Away From Massive Success - CPT 210

You will hear many who have reached success in the creator’s community that you could be one show away from massive success. Well, chances are you are not just one show away. Keep producing …

1:01

J Cleveland Payne's Creators Pep Talk · Nov 1, 2023

Everything Has A Format - CPT 209

If you are unsure of just how the flow of your show needs to go, don’t try to reinvent the wheel. Review some work you admire in your genre and create an early model …

1:01

J Cleveland Payne's Creators Pep Talk · Oct 25, 2023

Focus On Foods That Matter for Your Voice - CPT 208

Your larynx does much more than help you make a sound out of your mouth. It also directs food into your stomach and air into your lungs to breathe. So, any issue becomes not …

1:01

J Cleveland Payne's Creators Pep Talk · Oct 11, 2023

Your Podcast Has Value Beyond Plays And Downloads - CPT 206

The numbers are significant but not always the primary reason to start or continue a project. Documenting history, connecting with people, and learning from the process may be a stronger motivator to keep pushing …

1:01

J Cleveland Payne's Creators Pep Talk · Oct 4, 2023

'Make Better Content' Is Not Helpful Advice - CPT 205

You don't help a surgeon with confidence by saying, 'Do surgery without killing the patient.' If making better content (or more engaging and entertaining content) is not second nature, consider why you are producing …

1:01

J Cleveland Payne's Creators Pep Talk · Sep 27, 2023

Who Do You Expect To Replace? - CPT 204

Who are your listeners not going to listen to from now on when they start listening to you? Knowing some answers to this question will help you target and capture more listeners.

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J Cleveland Payne's Creators Pep Talk · Sep 20, 2023

Drink More Water - CPT 203

I am telling you to drink more water as a creator for the same reason I tell people on my health and fitness podcasts: your basic health. Proper hydration is good for your voice …

1:01

J Cleveland Payne's Creators Pep Talk · Sep 13, 2023

Yes, That Other Podcast Is Better Than Yours. So What? - CPT 202

You can not be discouraged by other people's talent. You need to define your goals, polish up your performance, and keep producing content. Because, in reality, you have little to do with the perception …

1:01

J Cleveland Payne's Creators Pep Talk · Aug 30, 2023

Eventually, You'll Learn Not To Care - CPT 200

As you see the number of episodes rising, you will gain comfort in your workflow and performance and won't worry as much about the things that seemed like nonstarters when you started.

1:01

J Cleveland Payne's Creators Pep Talk · Aug 23, 2023

There Is No Best Day To Publish Your Podcast - CPT 199

The best day to post is the day that works best for you and your content. Other than when your listeners need to hear it for it to be relevant, the day and time …

1:01

J Cleveland Payne's Creators Pep Talk · Aug 16, 2023

Other Creators Aren't Doing Better Than You - CPT 198

They are better at marketing, basically doing a better job telling you (and the world that consumes similar content) they are better than you.

1:01

J Cleveland Payne's Creators Pep Talk · Jul 19, 2023

Know If You Are Not Any Good Versus Not Good Enough - CPT 194

Can't get sponsors or mass adoption? Know whether you're getting a sign you should drop the project, retool, or keep pressing as is. There is a fundamental difference between seeing that you don't have …

1:01

J Cleveland Payne's Creators Pep Talk · Jul 5, 2023

Leverage Your Guest's Audience - CPT 192

You have guests on your show because they should be a draw for your audience. Find a way to ethically leverage the audience your guest has massed to help grow your own.

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J Cleveland Payne's Creators Pep Talk · Jun 28, 2023

Release At Least 3 Episodes On Launch Day - CPT 191

This is not a necessity, but as a way to give quick validation to a new project (and give people more to watch and listen to early in the life of the project) you …

1:01

J Cleveland Payne's Creators Pep Talk · Jun 21, 2023

Most Of The Good Ideas Are Taken - CPT 190

Don’t get discouraged when you find out there is already a podcast or video series that takes the same angle and approach as you have been dying to try. Just take a slight pivot …

1:01

J Cleveland Payne's Creators Pep Talk · Jun 14, 2023

Is It A Conversation Worth Listening To? - CPT 189

A project you work on as a solo creator is still a conversation playing out. Just playing out between yourself and the ‘world’ of watchers and listeners out ‘there.’ The key to success in …

1:01

J Cleveland Payne's Creators Pep Talk · Jun 7, 2023

Obligations To A Sponsor Will Take Away From Content - CPT 188

As much as we complain about the glut of sponsor reads in podcasts and videos, having a sponsor helps the creator fund their operation and give them the ability to keep working. But the …

1:01

J Cleveland Payne's Creators Pep Talk · May 31, 2023

Don't Talk Bad About Your Non-Target Listeners - CPT 187

The key to success as a creator is to take good care of your target listeners, and the key to longevity is to take some consideration for your non-target listeners.

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J Cleveland Payne's Creators Pep Talk · May 17, 2023

Expertise Is Easy. Execution Is Hard - CPT 185

Being an expert is as simple as knowing a little more than your audience. Being an effective communicator and trainer doesn't require being an expert in a topic, but being proficient in communicating and …

1:01

J Cleveland Payne's Creators Pep Talk · May 10, 2023

Know Why You Want To Be A Creator - CPT 184

There are four basic questions I ask everyone who comes to me for help in beginning their journey as a creator. First, why do you want to be a creator? Second, what do you …

1:01

J Cleveland Payne's Creators Pep Talk · Apr 12, 2023

About The Niche Thing - CPT 183

Niching down means focusing on your ideal target customer and aligning your marketing to match. So niching down is a popular topic for new podcasts and video creators to help find a consistent audience.

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J Cleveland Payne's Creators Pep Talk · Mar 29, 2023

Is It A Conversation Worth Listening To? - CPT 181

A solo production is just a person giving a speech, and an interview or group chat production is just a few people at a party having a structured conversation together. The key to your …

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