May 4, 2020
The Nigerian Fintech space is seeing an explosion of savings, lending and investment platforms.
Today's episode features Odunayo Eweniyi, the Co-Founder and COO of PiggyVest, one of the earliest independent digital savings platforms in Nigeria.
We explore how the idea for PiggyVest was born from a viral tweet, and their journey from being a savings platform, to now, additionally, making investments accessible to every Nigerian.
01:36 - Launching PiggyVest with inspiration from a viral tweet
03:40 - Making investment opportunities accessible to Nigerian youths
09:43 - Learning how to make money while providing value
15:00 - Helping define what financial health looks like for Nigerian youths people
18:13 - Nigerians' saving habits by income category
22:36 - How PiggyVest built trust amongst users
24:23 - [Paystack Merchant Alert] Introducing Luno paystack.com/luno
27:02 - The typical PiggyVest user
28:02 - How PiggyVest does marketing
31:31 - The hardest thing about running a business like PiggyVest in Nigeria
33:22 - Learning some tough lessons
36:05 - Rebranding - why PiggyVest changed their name
41:24 - Overhauling the PiggyVest mobile app
43:05 - How the team measures success
44:41 - PiggyVest in 2020
The Decode Fintech Newsletter is a weekly email summary of the most important news in African fintech. Subscribe to receive original commentary and curated stories, as well as the latest episode of the podcast.
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