Decode Fintech

How PiggyVest helps a new generation of Nigerians save and invest

May 4, 2020

The Nigerian Fintech space is seeing an explosion of savings, lending and investment platforms.

Today's episode features Odunayo Eweniyi, the Co-Founder and COO of PiggyVest, one of the earliest independent digital savings platforms in Nigeria.

We explore how the idea for PiggyVest was born from a viral tweet, and their journey from being a savings platform, to now, additionally, making investments accessible to every Nigerian.

In this episode, we talk about

01:36 - Launching PiggyVest with inspiration from a viral tweet

03:40 - Making investment opportunities accessible to Nigerian youths

09:43 - Learning how to make money while providing value

15:00 - Helping define what financial health looks like for Nigerian youths people

18:13 - Nigerians' saving habits by income category

22:36 - How PiggyVest built trust amongst users

24:23 - [Paystack Merchant Alert] Introducing Luno paystack.com/luno

27:02 - The typical PiggyVest user

28:02 - How PiggyVest does marketing

31:31 - The hardest thing about running a business like PiggyVest in Nigeria

33:22 - Learning some tough lessons

36:05 - Rebranding - why PiggyVest changed their name

41:24 - Overhauling the PiggyVest mobile app

43:05 - How the team measures success

44:41 - PiggyVest in 2020

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