June 13, 2019
‘I realised that if we were helping companies to grow they had to be able to scale successfully in order to cope with the increased business'
In part 1, of this 2 part series Gavin is in conversation with Roland Frasier who has extensive expertise and is a serial entrepreneur who has founded, scaled and sold multiple businesses.
They discuss the importance of leveraging in order to scale and grow a business successfully, listen in to hear how you could do it for your own business.
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KEY TAKEAWAYS
I had identified opportunities online and used my contacts to create content and then reached out to a group who had expertise in online marketing.
It's always a long game If you're in the short game you just can't win. You can't develop a relationship in a few minutes, an hour or a month it's about planting the seeds and nurturing the relationship.
There's nothing wrong with seeing an opportunity and being strategic about ‘ I want to get to know these people'
Helping other people and not expecting anything in return will ultimately bring you the most success and reward in business.
It's Leverage, Exit, Gross, Scale, an intensive program on how you can grow and scale a business and understanding the difference between the two.
Growth is about additional business, additional customers and scale is the infrastructure to be able to handle the additional business. These elements must exist together in balance along with accurate timing to ensure success.
The whole goal is to find leverage points to allow you to scale and grow faster and then exit.
Having the exit plan in place in advance of the scale and grow, enables the growth and scale to be mindful of the exit.
In the areas of valuation, revenue and profits there are several things you can do and in each of those 3 areas, it is possible to 10x resulting in 1kx overall.
Revenue
This is the place to begin and you should seek the centre of influence. Who already has a big swath of your customers who you don't already have a relationship with? Identifying and growing a relationship with this business will be key to developing and growing your own business.
BEST MOMENTS
‘I try not to work any harder than I have to, so I'm a great fan of leverage'
‘I don't want to be in the middle of any deal, I want to add value to you and that's it'
‘I didn't want to miss anything because it was so great'
‘Have worked with many companies and learnt lots along the way from some amazing mentors'
VALUABLE RESOURCES
The Business Mastermind Podcast
https://www.rolandfrasier.com/
Roland Frasier LinkedIn
Business Lunch Podcast
War Room Mastermind
Digital Marketer
Traffic and Conversion Summit
ABOUT THE HOST
Gavin Preston
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach. He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.
Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to Frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change.
CONTACT METHOD
Gavin Preston Website
Gavin Preston LinkedIn
Gavin Preston YouTube
Gavin Preston Facebook
Gavin Preston Twitter
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