Lochhead on Marketing

188 A Wish for Different in 2024

Dec. 18, 2023

45:45

187 How To Become A Category Pirate | Christopher Lochhead on Lenny’s Podcast with Lenny Rachitsky

Oct. 25, 2023

1:48:49

186 Israel: War in “Startup Nation”

Oct. 12, 2023

11:23

185 Where Is Consumer Spending Heading? | Pirates Perspective

Sept. 20, 2023

18:22

184 Building Your Digital Reputation with Josh Greene, CEO of The Mather Group

Sept. 6, 2023

1:09:33

183 What Barbie Can Teach Tech CEOs About Marketing

Aug. 16, 2023

8:05

182 Is Twitter’s Rebrand to X a Category Design Play? | Pirates Perspective

Aug. 2, 2023

17:26

181 My First Year As A Category Designer with Mike Bruno of Play Bigger

July 26, 2023

1:07:43

180 How Important is Framing, Naming, & Claiming a Problem? | Pirates Perspective

June 28, 2023

11:13

179 Why Do Some Companies Ship Products And Very Few Category Design Markets? | Pirates Perspective

June 21, 2023

14:34

178 Apple’s New Category Design & Why(almost) No One Got It

June 7, 2023

8:42

177 Should My Category Name Be Relevant And Relatable? | Pirates Perspective

May 31, 2023

9:40

176 How AI Changes Startups, Entrepreneurship & Venture Capital with Mike Maples Jr. of Floodgate

May 24, 2023

39:09

175 Elon Musk’s New Category Design For Twitter: Will it work?

April 28, 2023

15:47

174 CFO To CMO (tough times) Conversation

April 19, 2023

2:38

173 Untold lessons from the SVB bank run | Christopher Lochhead on Starting Greatness with Mike Maples Jr.

April 12, 2023

34:24

172 The New Way To Create Content & Code

April 5, 2023

19:36

171 Why Treating Your Creative Marketing Like It’s Not Tied To Revenue Will Get You More Revenue | Christopher Lochhead on Modern Startup Marketing Podcast with Anna Furmanov

March 29, 2023

47:25

170 Silicon Valley: What Happened & What People Are Confused About

March 13, 2023

9:25

169 Silicon Valley & 5 Crisis Marketing / Communications Principles

March 12, 2023

23:39

168 Career Considerations for Technology / Startup Professionals, Category Designers & Pirates

March 8, 2023

18:23

167 The Monster Category Battle: OpenAI & Microsoft vs Google

Feb. 22, 2023

21:13

166 Why The Future Belongs To Intellectual Capitalists on Cloud Wars Live

Feb. 13, 2023

1:01:40

165 16 Learnings From Marketing Legend George Lois

Nov. 30, 2022

31:20

164 How to be a Legendary Creator/Writer: Sachit Gupta & Christopher Lochhead Unpack #1 Bestseller Snow Leopard

Nov. 16, 2022

1:37:55

Pause for Democracy

Nov. 7, 2022

1:52

163 How To Think Like A Category Designer | Category Pirates

Oct. 26, 2022

20:28

162 PR / Communications: A Very Different Point-of-View

Oct. 14, 2022

14:20

161 Adobe is Smart & Wall Street is Dumb: Why the $60B Figma Acquisition is Legendary Category Design

Sept. 28, 2022

19:04

160 The Content Pyramid: 5 Levels of Becoming a Legendary Writer, Creator, & Thought Leader

Sept. 21, 2022

53:39

159 Successful or Useful?: Learning from Drucker

Sept. 7, 2022

8:09

158 Crossing the Chasm & 22 Immutable Laws of Marketing: Through the Category Lens with Matt Johnson of the One Book That Changed My Life Podcast

Aug. 31, 2022

54:29

157 How Category Contenders Become Category Leaders with Al Ramadan, Co-Author of Play Bigger

Aug. 24, 2022

1:12:12

156 How to Drive B2B Revenue Now with White Space Marketing

Aug. 10, 2022

12:30

155 Content-Free Marketing: How the Marketing World Got Duped into Saying Nothing Everywhere (Snow Leopard Book Excerpt)

Aug. 3, 2022

57:05

154 The Solo Thought Leader with Diego Pineda

July 27, 2022

1:23:11

153 The Three Marketing Metrics That Matter

July 20, 2022

13:37

152 The Three Stages of a Legendary Career: What Star Wars Can Teach Us

July 13, 2022

17:34

151 How To Drive Short Term Revenue Now

June 17, 2022

21:50

150 How To Make Money In A Recession: 5 Steps To Create Demand For Your Product, Service, Or Platform

June 3, 2022

39:27