Radio ditto // Tech, Art & Culture

Meet the Marketeers 01 // Matt Pyke talks SEO

July 6, 2020

This episode we chat about SEO with Matt Pyke from Fly High Media - plus news and insight from the only marketing podcast on the internet.

The News

  • 3:44 - HBOMax is a branding disaster
  • 9:98 - Nivea create their own Marketing Agency to drive personalisation
  • 16:59 - Why using the wrong kind of personalisation is costing B2B brands sales


Deep-Dive on SEO

  • 22:18 - The Business Case for SEO
  • 30:58 - Running an SEO Audit
  • 36:17 - Optimising Conversion Rate 
  • 40:18 - Tools and 5 Actionable Steps


  • 44:40 - Listener Questions


Please send any questions you have to [email protected], connect with Mike Richardson or Hayley McCarthy on LinkedIn or comment your questions on one of ditto's social posts.

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Find out more about ditto clients and events at ditto.tv and get in touch at [email protected] if you’d like to discuss anything in greater detail or if you would like to be a guest on a future episode.

Meet the Marketeers is produced and hosted by Mike Richardson and Hayley McCarthy. 

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