Radio ditto // Tech, Art & Culture

Meet the Marketeers 09 // Prince Appah talks Demand Generation vs Lead Generation

Nov. 10, 2020

On ep. 9 of the #MeetTheMarketeers podcast, we chat about  Demand Generation vs Lead Generation with Prince Appah who runs B2B Marketing & Automation at Soroni- plus news and insight from the only marketing podcast on the internet.

The News
02:46 - Salesforce - State of Marketing 6th Edition
03:26
- Look Ahead: The Next Decade of Marketing Innovation
09:08 - Customer Data Sets the Stage for Empathetic Marketing - are we using our data to its full potential?
18:05 - The most Valuable Metrics in the user journey

Demand Generation VS lead generation?
23:42 - What is Demand Generation VS lead generation?
26:02 -
Prince talks about how he founded his career
27:43 -
How do you create demand for a client?
32:03 - What are some of your methods for driving brand awareness?
33:50 - Could you talk us through Conversion Funnel Optimization and some tips you have for landing pages, CRO and lead nurturing?
34:10 - How do you automate Lead flow between Marketing and Sales?
43:43 - What is your opinion on gated content vs. ungated content?
48:44 - What’s the biggest mistake you’ve seen recently in marketing and how would you correct it?
50:41 - What does 2021 look like - what’s the next trend in marketing?

Please send any questions you have to [email protected] or if you would like to be a guest on the next episode email [email protected]

If you have enjoyed this episode, please subscribe on Spotify, iTunes or your preferred podcast app, and please share on social if you think your friends and colleagues would enjoy the show.

Meet the Marketeers is hosted by Mike Richardson and Hayley McCarthy and produced by Abbey Robinson. 

Podparadise.com neither hosts nor alters podcast files. All content © its respective owners.