March 9, 2020
You’re probably familiar with the dreaded Membership Drive from non-profit organizations around the world. Whichever season it is, there seems to be a membership drive going on. In Minneapolis, where we live, the Winter Membership Drive from National Public Radio has been going on and it’s driving us crazy.
In this episode of Weekly Grooves, we explore the irritation that donors have for being asked to give more and more frequently. And not only membership and donation drives, but why we get burned out on charitable giving across the board.
It’s not that we don’t love these non-profits. In fact, we do love them. But persistent requests for increases in donations and the frequency with which we’re being asked is fatiguing. We understand the psychology of charitable giving, altruism and persuasion, and we can say that the creative work done by many pro-social agencies is excellent. The trouble is that, as donors, we are tired of it!
Listen to this episode to peek into the behavioral science behind why donors don’t enjoy being asked repeatably to give and give more. And, we offer a few tips on what you can do about it.
Charity Burnout: https://www.energizeinc.com/hot-topics/2005/december
All Biases and Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit#
Nonprofit Donor Burnout: https://www.nonprofitexpert.com/nonprofit-questions-answers/nonprofit-donor-burnout/
How to survive a public radio membership drive: https://www.thedailybeast.com/how-to-survive-a-public-radio-membership-drive
“6 Ways Fundraisers Turn Off Donors” in Small Business: https://www.thebalancesmb.com/why-donors-dont-give-2502028
National Do Not Solicit Registry (for the United States): https://www.donotcall.gov/index.html