Show 506 - Marketing Insights For Targeting LGBT market

Oct. 6, 2014

How do you create a marketing campaign that appeals rather than patronises a market sector? That was a question sent in by a listener who recognised that the LGBT market was underserved in her market.

• Is the LGBT a specific market - should we treat it differently?
• Aren't the same marketing techniques relevant to any target market?
• Why LGBT marketing is about just making everything pink!
• Tips for LGBT marketing that shows authenticity.
• The importance of self confidence in marketing.
• The power of social networking within LGBT marketing.
• How Facebook is a great geo targeting tool.
• The importance of partnerships in LGBT marketing.
• Is the LGBT spending higher per person?
• How marketers can get it wrong?

Remember you can grab a copy of From Busy-ness to Business in 30 Days! (Social Mastery Book) - the ebook that accompanies this show.