#114: Stop Mistaking Duration For Effort - Street Parking Founder & CEO Miranda Alcaraz (Sandlot Jax & GORUCK Games 2023 Series)

Aug. 18, 2023

Getting fit doesn’t require tons of time and equipment. It takes consistency and the commitment to just do something. Fitness knows no boundaries. 

Miranda Alcaraz, the Founder and CEO of Street Parking, joined Fran Racioppi and Jessie Graff on the final day of 2023 Sandlot Jax and GORUCK Games to explain how to find a workout out in any location or circumstance. Miranda shared the philosophy behind Street Parking and her vision after years of competing in CrossFit. 

She emphasized the need to embrace real-life challenges and adapt workouts to fit our changing lifestyles; which often includes our children in our fitness routines and challenges the notion that interruptions should hinder progress. With Street Parking, there are no excuses, no limitations, and no compromises on their drive to create a supportive and inclusive community that values every member's unique journey. 

Learn more about Miranda Alcaraz and Street Parking on the web or follow them on social media. 

Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Subscribe to us and follow @jedburghpodcast on all social media. Watch the full video version on YouTube.

Highlights:

• 0:00 Welcome to The Jedburgh Podcast 
• 4:21 Getting great results with minimal time and equipment
• 7:31 Stop putting workouts on the pedestal
• 12:18 Tailoring workouts and removing the leaderboard 
• 14:44 Redefining virtual training and the Street Parking App
• 19:38 The explosive growth of Street Parking
• 25:18 Street Parking In The Wild Tour
• 27:18 Three Daily Foundations to Success

Quotes: 

• “I knew that with very simple workouts, you get really great results with minimal time and equipment.” (4:28)
• “What I truly believe is missing for most people is just consistency.” (6:21)
• “Don’t mistake duration for effort.” (9:43)
• “We got rid of our leaderboard completely.” (13:33)
• “On the app today there’s three versions of the daily workout…based on the equipment that you have.” (17:48)
• “When the pandemic happened we didn’t have to change anything.” (22:07)

Miranda Alcaraz’s Three Daily Foundations to Success

• Move
• Spend focused, quality time with family
• Write down something positive

This episode is brought to you by Jersey Mike’s, Compass Workforce Solutions and GORUCK.