This Is So Awkward

Rachel Simmons on Makeup + Skincare for Tweens

Jan. 23, 2024

A recent uproar blames tween girls for clogging the aisles at big box beauty stores like Sephora, lathering their faces with expensive skincare and makeup products designed for adults. A few of the brands have doubled-down, pitching their lotions and potions to kids living through a deeply vulnerable moment in their development, placing them in the crosshairs of social media influencers and savvy marketers. Girl-world expert turned corporate guru Rachel Simmons helps untangle this complex web of forces and offers some ways forward.


Show Notes:


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Rachel Simmons


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Produced by Peoples Media

Transcript



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