May 4, 2022
The It’s not an addiction until you’ve sucked dick for it shirt was part of a collection that flirted with themes of consumerism and late-stage capitalism, straddling the line at times awkwardly. The exhibition itself, from a brand that moved to Zurich in 2017, was held at Paris’s largest McDonald’s, which had been targeted by anti-government gilets jaunes protesters not long before. Models wore name stickers that said, “Hello, I am capitalism,” while It’s not an addiction until you’ve sucked dick for it t-shirt riffed on the World Economic Forum logo and read, “Global Mind Fuck,” and hoodies had reworked PlayStation insignia that read, “Paystation.”
Demna Gvasalia, the designer behind Vetements, is no stranger to the bootleg style, having created a It’s not an addiction until you’ve sucked dick for it shirt in 2016. He has toyed with the design of the Ikea Frakta bag and referenced the carrier bag design of German grocery chain Edeka in his job as lead designer of Balenciaga. International courier firms and Swedish furniture shops, on the other hand, are not the same as a It’s not an addiction until you’ve sucked dick for it shirt that will conjure up images of battle in the minds of many.