The Insiders

Navigating Disruption during Digital Transformation | Paul Stevens

Nov. 24, 2023

28:05

Unlocking the Power of Marsales Alignment | Antti Nykänen

Nov. 10, 2023

24:05

Exploring an Evolving Marketing Landscape | Paul Gowans

Oct. 27, 2023

26:17

The Birth of an Industrial Data Solution | Richard Jeffers

Oct. 13, 2023

27:24

Finding (and Capturing) The Perfect Lead | Karen Kulinski

Sept. 29, 2023

21:23

Jedd Williams (Head of Global Sales Acceleration at Poly) talks about how to integrate successful alliance partnerships into your sales strategy

April 21, 2023

28:41

Jamie Mackenzie (Chief Marketing Officer at Sodexo Engage) talks about how marketing fundamentals play a key role in creating successful global product launches.

April 11, 2023

37:41

Philipp Humm, Founder of Power of Storytelling, discusses how captivating storytelling can enhance sales teams selling abilities

March 21, 2023

30:45

Jamal Reimer, Founder of Enterprise Sellers, discusses how implementing a high performance mindset and grand thinking enabled him to unlock the secret of megaselling.

Feb. 28, 2023

32:33

Richard Smith, VP of sales EMA at Allego, discusses how to make cold calling your most effective sales channel, and how implementing sales enablement technology can enhance sales performance.

Feb. 13, 2023

35:18

Simon Ball, Market Director at Equans UK & Ireland, shares how to win new customers in a highly commoditised market and contrast low-cost competition with personalization and trust

Jan. 30, 2023

31:22

Jason Harvey, VP of Solution Sales EMEA at Zebra Technologies, unpacks the mindset shift from product selling to solution selling in the B2B technology market.

Jan. 4, 2023

31:10

Miguel Avalos, Head of Ads Marketing, Commerce & Vertical Growth Programs EMEA at Google, explores the connections between growth challenges, go to market strategy and diversity.

Dec. 8, 2022

34:31

Dirk Gauwberg, Global Operational Marketing Director at AXA Partners, talks about storytelling and distributing meaningful content that reflects the buyer journey.

Nov. 21, 2022

33:38

Catherine Dutton, Vice President of EMEA Marketing at Pegasystems, shares her insights on how to make marketing your business' most valuable asset.

Nov. 4, 2022

31:12

Mercer UK's Chief Growth Officer, Nick McClelland, and Chief Marketing Officer, Aine Bryn, highlight why sales and marketing should always be curious about one another.

Oct. 20, 2022

40:53

Emma Roffey, VP of Marketing EMEAR at Cisco, talks about the nuances between sales and marketing, and the one thing that should always unite them - the customer.

Oct. 10, 2022

36:23

Darren Cassidy, Managing Director UK&I at Xerox, discusses the importance of practicing 'adaptive leadership' to navigate change in the ever-evolving world of sales.

Sept. 27, 2022

34:43

Darren Atkins, Marketing Director at Sabre, talks about the role played by marketing in the integration with sales and how to achieve the "holy grail" of marketing to revenue correlation.

Sept. 14, 2022

34:07

Franklin Williams, Director of Global Commercial Excellence at Thermo Fisher Scientific, gets candid about leveraging LinkedIn to succeed in the world of social selling.

Sept. 7, 2022

37:54

Neil Ritchie, Head of Global Marketing & Sales for Motion Services at ABB, talks about the importance of mediating between a global revenue strategy and its local execution.

Aug. 17, 2022

33:20

Graham Hawkins, Founder & CEO of SalesTribe, discusses the importance of using storytelling and sense-making to strengthen your sales process.

Aug. 10, 2022

26:04

Sascha Rahman, Head of Strategic Marketing & Sales Excellence at ifm, discusses how to manage the risk of buyers' remorse by coordinating sales and customer success capabilities.

Aug. 2, 2022

30:26

Ivy Petit, Global Marketing Director at Veolia Water Technologies, discusses the importance of developing a marketing narrative that channels the customer's voice through aligned Sales and Marketing.

July 20, 2022

29:20

Ricky Sevta, Chief Revenue Officer at simPRO discusses the importance of maintaining a startup mentality in a growing business.

July 8, 2022

35:11

Peter Schopf, Head of Sales MindSphere for EMEA at Siemens Digital Industries Software, discusses the global differences in the adoption of the digitalisation of Sales and the importance of knowledge management in the replication of business success.

June 24, 2022

33:20

Ryan Bott, Global Vice President of Revenue at Sodexo discusses the importance of curating a positive perception amongst customers and the future digitisation of sales

June 10, 2022

35:02

James Webb, Vice President of Marketing Central Europe & EU at Fellowes Brands, discusses evolving salespeople into Sales and Marketing hybrids.

May 16, 2022

29:36

Emma Botfield, Managing Director UK & Ireland at RS Components, discusses 'Mar-Sales' and uniting the competing "in-laws" of Sales and Marketing to create a powerful force

May 3, 2022

33:38