The Economics of Everyday Things

24. Pistachios

Nov. 6, 2023

How did a little green nut become a billion-dollar product, lauded by celebrities in Super Bowl ads? Zachary Crockett cracks open the story.

 

RESOURCES:

 

SOURCES:

  • Sawyer Clark, director of asset management at Gold Leaf Farming.
  • Diana Salsa, vice president of marketing for Wonderful Pistachios.

Podparadise.com neither hosts nor alters podcast files. All content © its respective owners.