Podcast

The Different Manager

Steve Bookbinder & Michael McGowan

SMBs (small and mid-sized businesses) with quality offerings often struggle to meet their potential, because building a sales organization becomes an eternal struggle. And that's because these businesses are victims of the default thinking of 80% of the B2B sales world, the 80% that doesn't make the number. The Different Manager is the antidote to default thinking and practices in sales, through a combination of architecting and activating. The program …