Jan. 25, 2024
LEGO is the largest toy manufacturer in the world by sales. But back 2004, it was on the verge of bankruptcy. What followed has been described as the greatest turnaround in corporate history.
A key part of its revival came from its embrace of community. In this deep dive, we explore how community helped LEGO co-create new products, drive awareness, and revive its fortunes.
Here’s what to expect:
✅ Origin Story: How LEGO and its community programs got started.
✅ LEGO's Mindstorms Moment: How hacking led it to reconsider its relationship with customers.
✅ Co-creation and Connection: The programs that enable community growth.
✅ Return on Community: The value it creates for members and derives for its own business.
Read the article and check out the sources at: https://community.inc/deep-dives/community-growth-lego
