Community Inc.

Community Reporting at: Asana

Feb. 29, 2024

Asana is one of the pioneers of work management, creating a tool to give teams clarity on their plans, processes, and projects. As it has grown it has layered in a community program, Asana Together, which has unleashed over 21,000 ambassadors to spread the word about Asana, both online and within their own companies.

In this deep dive, we dig into how through smart reporting and internal PR its community program became a strategic imperative that drives massive business impact.

Here’s what to expect

✔️ Origin Story: How Asana and the Asana Together community got started.

✔️ Cross-functional Impact: How its multi-faceted program delivers impact across the business.

✔️ Showing ROI: How they track and report to prove the ROI of its community program.

✔️ Return on Community: The value it creates for members and derives for its own business.

Read the article and check out the sources at: https://community.inc/deep-dives/community-growth-asana



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