March 28, 2024
Gong pioneered the revenue intelligence category. It went from $0 to a $7.3 billion valuation in 5 years. Now with over 4,000 customers, including the likes of ADT, Indeed, LinkedIn, Snowflake, and Zillow, they've turned to community to scale their go-to-market efforts.
In this deep dive, we take a look at how Gong kickstarted its community in 90 days and how its program has evolved as its impact has spread.
Here’s what to expect:
✔️ Origin Story: How Gong and its Visioneers community got started.
✔️ Cross-functional Impact: How its program delivers impact across the business.
✔️ Showing ROI: The frameworks they use to track and report on ROI.
✔️ Return on Community: The value it creates for members and derives for its own business.
Read the article and check out the sources at: https://community.inc/deep-dives/community-growth-gong
