July 23, 2024
In this episode, Stacie sits down with Ashley Paggi, the creative force behind Ash Cascade Design. Ashley shares her journey from stay-at-home mom and graphic designer to successful surface pattern designer and business owner. Their conversation delves into the significant 'uh-oh' moment in Ashley's career involving a licensing lapse, how she navigated it, and the invaluable lessons learned. This episode is a must-listen for aspiring artists looking to build their audience and protect their work.
Today on Art + Audience:
Introduction to Ashley Paggi: Ashley introduces herself, her business Ash Cascade Design, and her transition from graphic designer to surface pattern designer.
Building a Personal Brand: Ashley discusses how her personal story and environment influence her art, emphasizing the importance of authenticity in connecting with an audience.
Engaging an Audience: Tips on building an engaged audience through storytelling, brand photography, and intentional sharing.
Navigating Licensing Challenges: Ashley shares a major licensing mishap, the importance of contracts, and how she turned a potential disaster into a learning experience.
Advice for Artists: Encouragement to embrace mistakes, seek community support, and advocate for oneself in professional relationships.
Connect with Ashley Paggi:
Instagram: @ash_cascade_design
Website: ashcascade.com
Resources:
In-Depth Contract Walk-Through with Jason Aquilino
Connect with Stacie Bloomfield:
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Website: staciebloomfield.com | leverageyourart.com
Instagram: @gingiber | @leverageyourart
Facebook: @ShopGingiber
Pinterest: pinterest.com/gingiber
