UC Berkeley School of Information

Computer Mediated Transactions (Hal Varian)

Oct. 29, 2009

These days nearly every economic transaction involves a computer in some form or other. What does this mean for economics? I argue that the ubiquity of computers enables new and more efficient contractual forms, better alignment of incentives, more sophisticated data extraction and analysis, creates an environment for controlled experimentation, and allows for personalization and customization. I review some of the long and rich history of these phenomena and describe some of their implications for current and future practices.

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