Faro Church  •  Iglesia Faro


May 16, 2010

Audio of the Sermon: Did you know that there is a new area of study known as socialnomics? It is actually the study of how social media transforms and affects our lives, and business. Websites like, Facebook, YouTube, and Twitter are leading the charge.

Socialnomics also includes to some extent, how smart phones and texting transforms and affects our lives and business.This field of study became popular because of a book titled, Socialnomics written by a man named Eric Qualman. In his book he studied the effect of social media in our culture and this is what he found: (http://socialnomics.net/)

He found that 96% of the world’s population under 30-years-old has joined a social network. That’s 50% of the world’s population.He also found that Social Media has affected the way people meet. Did you know that 1 out of 8 couples married in the U.S. last year met via social media?

It is interesting, he notes, to see how it took Radio 38 years to reach 50 million followers; it took TV 13 years to reach 50 million followers; it took the Internet 4 years to reach 50 million followers; it took iPod 3 years to reach 50 million followers.However, Facebook, the leading social media website, added over 200 million users in less than a year.

In the last 9 months Facebook added 100,000 million subscribers.If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India.The fastest growing segment on Facebook is 55-65 year-old females.

Twitter, which is another leading social media website, displays that Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the populations of Ireland, Norway, or Panama.

“We don’t have a choice on whether we DO social media; the question is how well we DO it.” --Eric Qualman…Read more about the sermon.

Pastor Steve Pinto
Faro Church
20918 Bake Pkwy
Suite 108
Lake Forest CA, 92630

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